One day back in 2002/2003 I was cleaning my room and had Vh1 on for some background noise. Through my speakers came the most wicked crazy spectacluar sound I'd ever heard. I turned around and sat down on my bed to watch what would become my favorite band... Rooney. Their style was something so familiar yet so fresh and new to me. It was like they knew exactly what I had been looking for in music. They were able to give my ears something that had been missing. "Blueside" changed my view on modern day rock bands.
All through high school Rooney remained "my" band. I got so many other people listening to them and hooked on their signature California sound. Not once did I get to see them live in high school due to A- being young or B- lack of them touring close enough to my area. Ironically enough in the summer of 2006 after I graduated they toured with my favorite singer of all time, Kelly Clarkson. The tour was seriously MEANT for me. What were the chances of Kelly picking my favorite band to tour with her? So weird. Anyways, I got to meet the guys after the show and was really impressed with how sweet they were. Very normal and down to earth. It was clear that after seeing them perform so well live that I needed to see them again and again to get my fill.
I've kept myself somewhat involved in Rooney's "online" community over the years. I like to keep updated on what's going on. I saw them again live in 2008 in Detroit and then later that summer in Jackson. Around came last December and I traveled to Chicago and then to Detroit the following day. Drove back home in an honest to God BLIZZARD and almost died. Legit. Still I can't seem to get enough and I absolutely adore listening to them.
The band just released their 3rd album back in June called "Eureka." While all of the albums bring something a little bit different to the table I find myself in love with this one the most. I feel like the guys got to do what they really wanted to with this album. It's something that they can be proud of 100%. Rooney is constantly touring and working on spreading their music.
Even after 3 albums, loads of touring, a number one single in Germany, and a loyal following, the band still hasn't hit it big.
My husband said to me the other day, "Why isn't Rooney on the radio? Why aren't they huge? They are such a great band!" Of course I totally agree with him and I do think that there is a rhyme or reason as to why Rooney isn't more mainstream.
To me Rooney's sound isn't like anything else. While this is easily my favorite thing about them, it's not what Top 40 radio stations look for. Lately it seems that the more a band sounds like another band the more popular they are. It's sad really but that's the way it is right now.
I also have to think about what FANS want. As a fan of not just Rooney but of other musical acts, I think I have a good idea of what different types of fans look for. Some fans want to meet their favorite band while still keeping the slight illusion that they are "untouchable." Others already know how completely normal they are and admire their musicianship. Having a good assortment of merchandise on hand at shows is always a must. Obviously, this can all be done with sufficient touring. Luckily, this is something that Rooney is great with.
Keeping up with an online community is a great way for a band to stay in touch with their fans and really listen to what they are saying. Fans like to be heard. It's as simple as that. I think Rooney really needs to work on this aspect. Maybe a little more activity here would help them reconnect. In my opinion, all of the guys needs to do this. Not just one or two of them. If the guys would post more on their forum, make more YouTube videos, be active on MySpace and Facebook, then I could see fans really getting involved.
I'm starting to think that the bottom line is simply giving a shit. Are the guys in the band for their own personal purposes and not for fans at all? Are they really working on gaining a larger fan base so they can expand? It absolutely does not matter to me because I'm going to love and support them 100% no matter what. I don't care if they are soley in the band for the sake of meeting women or to see the country. I just want to hear their music and feel connected in some way.
Maybe Rooney doesn't want to become a huge rock band. That's always a possibility and is totally fine by me since I prefer small venues. Haha. But seriously, if they are content with the success that they have achieved then kudos to them. They accomplished all that they were looking for. If they are happy at the end of the day then that is what matters.